Getting Started
Thank you for visiting our Advertising Page!
Welcome to MooPlace.com, New Zealand's Virtual Travel Network!
You can find out information on how to advertise with us, including what Advertisement Rate Types and Advertisement Types are available on our site, Channel Sizes Illustrations, Ad Scheduling, Advertiser Report Types and Technical Specifications of our Mooplace Advertising that we required.
You can request for the web analytics data of MooPlace.com by sending an email to
Advertise now.
Advertising Campaign Concept
The main tool of an advertiser is his or her advertising campaign.
Campaigns are created to organize the goods or services that the advertiser intends to promote.
Advertising has following purposes:
To influence the consumer to buy the product or service.
To add value to an existing brand by influencing consumers to perceive the brand in a certain way.
To inform the public about its business.
To attract new buyers and try to expand customer base.
To increase the sale of a particular product.
To compete in the niche market.
Advertise now.
Advertisement Rate Types
Flat Rate
When placing an advertisement at a Flat Rate, the advertiser will pay one fee to place their ad on your site for a pre-determined period of time for that fee.
CPM (cost-per-thousand impression)
When placing an advertisement based on a CPM rate plan, ads are purchased in 1000 impression increments. In the acronym CPM “M” stands for Roman numeral indicating the “1000”.
CPC (cost-per-click)
When placing an advertisement based on CPC rate the advertiser will pay for each single click on his advertisement that brings a visitor to his website.
Advertise now.
Advertisement Types
Text and Logo Ad
A text & logo ad is characterized by the following parameters:
- Ad Title
- Description (ie. the ad text)
- Display URL This is a URL-address, which appears in the ad and allows users to identify your site.
- Destination URL This is a URL, to which your ad will link. When clicking on an ad on your site, users will be redirected to the destination URL.
Advertise now.
Ad Campaign Targeting
The targeting of advertising to specific segments is a fundamental requirement for an effective ad campaign.
You can create an Ad Campaign which allows you to target certain segments/areas by the following options:
Languages
You can set languages targeting by moving languages names from Allowed list to Forbidden and backwards.
For example, if your ad campaign is meant for Spanish speaking countries you'll leave only Spanish language in the Allowed list and will move the rest of languages to the Forbidden list.
Countries
You can set continents and countries targeting by moving them from Allowed list to Forbidden and backwards.
For example, if you have an ad campaign for USA and Canada residents you'll move all countries to the Forbidden list and leave United States and Canada in the Allowed list.
Browsers
You can target your ad campaign on visitors who use certain browsers by moving browsers names from Allowed list to Forbidden and backwards.
For example, if you advertise widgets for Internet Explorer you will probably want to display your advertisement for IE users only. Thus you'll move all browsers except Internet Explorer to the Forbidden list.
Operating Systems
You can target your ad campaign on visitors who use certain operating system by moving OS names from Allowed list to Forbidden and backwards.
For example, if you advertise software that works in Windows OS only, you will want to display it only for those visitors who use Windows. Thus you'll have to move all OS except Windows to the Forbidden list.
IP-addresses
You can target ads delivery to visitors coming from certain IP-addresses by setting special rules
User Agents
You can target advertisements to certain User Agents which define visitor's browser/operating system.
Page URLs
You can define pages URLs where ads won't be displayed.
Referral Pages
You can target advertisements displaying to certain visitors referral page URLs.
Page Variables
This option allows to manage ads displaying basing on GET-parameters of page URL. It allows to set rules not for the whole URL but for certain request string parameters.
Advertise now.
Campaign Ad Scheduling
Ad scheduling allows you to control the days and times when your advertising campaign is active.
For example, you can specify that your advertising campaign will be activated from 3:00 to 12:00 on Wednesdays and from 9:00 to 5:00 on Sundays.
This unique interface is available as per snaphot below where you have full ccess from your account.
Advertise now.
View and Send Ad Campaign Report
There are 3 types of Built-in Reports where you can view/generate and send from your account as follows:
Cash Flow Summary Report
This report displays a monetary transactions history in a given date range.
General Campaign Report
This report displays a consolidated view for campaign, group, and type of advertising used for a given date range.
Detailed Campaign Report
This is the most detailed report on advertising and shows the advertPageMain parameters of advertising performance.
It allows users to drill-down to a specific ad for a given date range.
Here's the interface on how to generate a report from your account:
Advertise now.
Making Ad Payments
Our Ad System has a default payment gateway to PayPal where you can deposit money into your account.
Currency is in US Dollars (USD)
Note:
PayPal - is the world's largest electronic payment processor.
How to Pay:
You can pay via PayPal as shown below under Payments -> Make Payments section - to deposit money into your account which will be used by the system to pay for your advertisements.
Advertise now.
How to book or order Ads at MooPlace
There are 2 ways to book or order ads from our site as follows:
1.
Visit this link - Mooplace Advertising Guest Home Page and from there you can sign-up or create an account as an advertiser or you can click this link - Mooplace Advertising Sign-Up to get started.
Once we approved you as a legitimate advertiser, you can start using our system where you can buy the ad online.
Note:
You need to have sufficient funds on your account before your ad becomes active otherwise you need to top-up your account via PayPal.
2.
You can email us should you need immediate assistance in booking or ordering your ad.
We can set-up your account and activate your advertisement once payment is completed.
Advertise now.
Frequently Asked Questions (FAQ)
Please find the frequently asked quetions that we compiled as per this link.
You can send us an email to advertise@mooplace.com should you need further enquiry or you can call this number +64 21 364-994 if you require urgent online adbooking assistance.